Astrid Lindgren Mug: A Collector's Guide to the Series

Quick answer

Choose your Astrid Lindgren Mug by the engraved quote first, because that is the real difference between the color options. If you want the most personal piece, pick the quote that means something to you; if you are building a display shelf, buy different quotes rather than two of the same. Design House Stockholm also makes other stoneware mugs, so decide whether you are collecting one series or a mix.

The Astrid Lindgren Mug from Design House Stockholm is not a single mug with a single design. It is a small series of colorful stoneware mugs, each engraved with words by Astrid Lindgren. That one detail changes how you should buy it: the quote, not the shape, is the variation that matters.

This guide explains how to choose between the available color options, what to check before you order, and how the mugs sit alongside other Design House Stockholm pieces such as the Blond Mug and Elsa Beskow Mug. It is written for collectors and gift-givers who want a mug they will actually use, not just store.

What actually varies across the Astrid Lindgren Mug series

Every Astrid Lindgren Mug shares the same basic formula: colorful stoneware, an engraved quote by Astrid Lindgren, and the Design House Stockholm name. The catalog lists the color option as the variation, and the color option is named after the quote itself. For example, one option is Ge barnen kärlek..., and another is Voj voj så mycket onödigt som sägs... So when you choose a color, you are really choosing which words you want on your mug.

That is useful for collectors because it gives you a clear reason to own more than one. Two mugs from the series are not duplicates if they carry different quotes. If you only want one, read the quote options and pick the line that fits your morning routine or the person you are buying for.

• Check the color option name before ordering, because it identifies the quote.
• If you are buying a gift, match the quote to the recipient rather than to your own favorite color.

How to choose between the Astrid Lindgren Mug and other Design House Stockholm mugs

The Astrid Lindgren Mug is the literary, quote-driven choice. The Blond Mug takes a different route: it pairs a classic mug shape with a raised pattern of dots and stripes, so the appeal is tactile and visual rather than textual. If you want a mug that reads as a quiet design object, the Blond Mug in the 30 cl White/Stripe option is the simpler pick. If you want the mug to start a conversation, the engraved quote does that work for you.

The Elsa Beskow Mug sits between the two. Its patterns are based on Elsa Beskow's illustrations, interpreted by designer Catharina Kippel, and it is part of a collection that also includes bowls and trays. That makes it a better starting point if you like the idea of building a matched table set rather than a shelf of individual mugs.

• Choose the Astrid Lindgren Mug for the quote; choose the Blond Mug for the surface pattern.
• Choose the Elsa Beskow Mug if you want to extend into bowls and trays later.

What to check before you buy

The catalog does not list a capacity for the Astrid Lindgren Mug, so do not assume it matches the 30 cl Blond Mug or the 40 cl Elsa Beskow Mug. If capacity matters to you, treat it as an open question and check the product page or ask the store before ordering. The same applies to care instructions: the catalog confirms stoneware, but it does not spell out dishwasher or microwave guidance, so verify that if it affects your daily use.

Price is the other practical check. The Astrid Lindgren Mug is listed at USD 147.50 against a catalog comparison price of USD 295.00, and the Blond Mug is listed at USD 112.50 against USD 225.00. Those comparison prices are catalog references, not a promise about future pricing, so decide based on what the mug is worth to you today.

• Confirm capacity and care instructions if you plan to use the mug daily.
• Compare the listed price with the catalog comparison price, but do not treat the comparison as a deadline.

Building a collection without buying duplicates

The cleanest approach is one mug per quote. Because the color option name carries the quote, you can track what you own by writing down the option name rather than trying to remember the design. If you are collecting Astrid Lindgren mugs specifically, that list becomes your checklist, and it prevents the common mistake of buying the same quote twice in different shopping sessions.

If you want a broader Design House Stockholm shelf, mix in pieces from other ranges. The Stockholm Cutlery, described as a collection of everyday jewellery with strong visual, emotional and tactile qualities, is a natural companion if you are setting a table rather than just a shelf. The Fyr Kerosene Lamp is a different category entirely, but it shares the same design-led approach and gives a gentle warm yet clear light indoors and outdoors when standing in a not too windy environment.

• Keep a written list of quote option names you already own.
• Mix series only if you want a varied table; stay within one series for a matched look.

Decision rules for buying an Astrid Lindgren Mug

• Buy by quote, not by color: The color option name identifies the engraved Astrid Lindgren quote, so choose the words first and treat the color as secondary. If two options look similar, pick the quote you would actually read every morning.
• One quote per collector: Because each option carries a different quote, buying two of the same option duplicates the design rather than expanding the series. Track option names you already own before ordering another.
• Verify missing specifications: The catalog does not state capacity or care instructions for the Astrid Lindgren Mug, so confirm those with the store if they affect daily use. Do not assume it matches the 30 cl Blond Mug or the 40 cl Elsa Beskow Mug.
• Decide series or mix: Stay within the Astrid Lindgren series for a quote-focused collection, or mix in the Blond Mug or Elsa Beskow Mug for a varied table. Pick one direction so your shelf or table looks intentional.

Product facts

• Astrid Lindgren Mug: Engraved with words by Astrid Lindgren, made of stoneware, colorful design, available in the color option Ge barnen kärlek... The engraved quote is the feature you are choosing, so read the color option name as the quote name.
• Astrid Lindgren Mug: Available color: Voj voj så mycket onödigt som sägs...; sold at full price. A second quote option gives collectors a clear reason to own more than one mug without duplicating.
• Blond Mug: Raised pattern of dots and stripes for a tactile, visually detailed finish, available in the 30 cl White/Stripe pattern option. A useful alternative if you want a patterned mug rather than a quoted one, and the 30 cl capacity is stated.
• Elsa Beskow Mug: Patterns based on illustrations by Elsa Beskow, interpreted by designer Catharina Kippel; part of a collection that also includes bowls and trays; available motive: Dandelions. Best if you want to build a coordinated set across mugs, bowls and trays rather than collect individual quotes.

Who should buy which mug

Best for

• Collectors who want a series defined by engraved Astrid Lindgren quotes
• Gift-givers looking for a literary, personal stoneware mug
• Anyone building a Design House Stockholm mug shelf with clear variation between pieces

Not for

• Buyers who need a stated capacity or care instructions before purchasing
• Shoppers who want a single plain mug with no text or pattern
• Anyone looking for a matched table set across bowls and trays, who should consider the Elsa Beskow Mug collection instead

Collecting Astrid Lindgren mugs works best when you treat the quote as the design. Choose the words you want, confirm the details the catalog leaves open, and add other Design House Stockholm pieces only when they serve the way you actually use your table.